Wayne Partello

Wayne Partello has spent his career understanding what moves people.

It started as a DJ, watching crowds and learning in real time how music, timing and energy could change the response in a room. That instinct for reading an audience and using creativity to drive a result became the foundation for a career spanning entertainment, media, sports, marketing, content and fan experience.

Wayne is the CEO and Co-Founder of CUENTO (opens the CUENTO site in a new tab), a marketing and experience company working with organizations across sports, entertainment and business. Previously, he served as Chief Marketing Officer of the San Diego Padres and held marketing, content and creative leadership roles with the Miami Dolphins.

Across each chapter, the environment has changed, but the challenge has remained remarkably consistent: understand the audience, earn their attention, create an emotional connection and turn that connection into action.

Today, Wayne brings that perspective to his work as an entrepreneur, executive and advisor, helping organizations strengthen their brands, rethink their marketing and content, and create experiences that deliver meaningful business results.