Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.
Writing
Experienced By Wayne
Ideas, observations and lessons from the intersection of business, marketing, sports and experience.
Observation
There Is No Such Thing as "The Fan"
There is no such thing as "the fan."
Observation
What's In It for the Fan?
You can spend hundreds of millions of dollars improving a stadium and still miss what matters most to fans.
Observation
Attention and Access Are Two Different Currencies
Attention and access are two different currencies.
Observation
Before Fireworks, Fix Friction
Before fireworks, fix friction.
Observation
I Ranked the Best Stadium Cups
Custom stadium cups have officially reached trend status.
Observation
I Need the Full *NSYNC Reunion
My inner child is absolutely losing it.
Observation
Dave Portnoy Is Out. Who Controls the Access?
Dave Portnoy and Barstool Sports are reportedly out at Fox’s Big Noon Kickoff.
Observation
A Great Worker Isn't Always a Great Leader
We have a tendency in business to take people who are great at their jobs and eventually put people underneath them.
Observation
Be the Calmest Person in the Room
Earlier in my career, I completely misread one of the best leadership lessons I was being taught.
Observation
Is Inbox Zero a Productivity System or a Personality Test?
Apparently 1,234 unread emails is either a nightmare or completely normal.
Article
The Game Isn't Enough
What 47 college football programs tell us about the future of the live sports experience
Observation
The Most Expensive Hire Isn't Always the Highest Salary
Our first two hires at CUENTO were significantly more expensive than we had budgeted.
Observation
Chili's golf clubhouse: the difference between marketing at an audience and being part of…
Chili's just opened its first location on a golf course, and this is one of the smarter activations I've seen in a while.
Observation
Soccer Is Catching Baseball and Basketball in America
Soccer isn’t just growing in America. It’s starting to reshape the hierarchy of American sports.
Observation
PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.
PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.
Observation
The $10 Billion NBA Team and the Year-Round Arena
A Las Vegas NBA expansion team could reportedly cost as much as $10 billion. But the bigger sports business story may be what gets built around it.
Observation
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the…
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the big screen.
Observation
Staff may be bored of the hat shuffle, but fans love it: are you bored with it, or are they?
I am completely bored by the hat shuffle.
Observation
Why do MLB teams, and players, want ballparks to keep getting louder?
Why do MLB teams, and players, want ballparks to keep getting louder?
Observation
The Washington Commanders just figured out how to turn sushi into marketing.
The Washington Commanders just figured out how to turn sushi into marketing.
Observation
PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.
PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.
Observation
One of the simplest business lessons I’ve learned running CUENTO Marketing happens when my…
One of the simplest business lessons I’ve learned running CUENTO Marketing happens when my phone rings.
Observation
Defining Media by Distribution Is Outdated
The Tennessee Titans recently revoked the credential of Jared Stillman, a longtime radio personality who's also built an audience on YouTube and other platforms.