Wayne Partello
Marketer. Creator. Entrepreneur.
DON'T GUESS.UNDERSTAND.
Study the situation.Find the problem.Build the solution.
EXPERIENCEDBY WAYNE.
Things worth understanding and sharing.
Sports is often where the story starts. The lesson can travel anywhere.
Explore all the thinking- 01BrandHow organizations build identity, meaning and connection.
- 02MarketingHow brands earn attention, create demand and turn interest into action.
- 03Fan ExperienceHow the experience shapes what people feel, value, remember and do next.
- 04Content & MediaHow audiences consume, creators distribute and brands compete for attention.
- 05LeadershipPeople, culture, decision-making and the realities of leading organizations.
- 06EntrepreneurshipBuilding something of your own: risk, growth, setbacks and lessons from doing it.
- 07Consumer BehaviorWhat people watch, buy, value and ignore — and what their behavior tells us.
Ride With Me
From the Olympics to CUENTO: Matt Coy on Building Better Fan Experiences
What does it take to create unforgettable moments for sports fans?
Experienced By Wayne: The Newsletter
What Wayne's noticing, and what he thinks it means.
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Why Wayne sees things differently
THE PERSPECTIVE COMESFROM DOING THE WORK.
Radio and media. Content. Professional sports. Senior executive. Entrepreneur. Active operator. Wayne learned consumer behavior by earning attention, marketing by being accountable for it, and leadership by managing people — not by studying them from the outside.
- CEO / Co-Founder of CUENTO (opens the CUENTO site in a new tab)
- Former CMO of the San Diego Padres
- Former marketing, content & creative leadership with the Miami Dolphins
- Executive experience across sports, entertainment, marketing, content and fan experience
Close enough to understand the work. Far enough away to see it clearly.
The full story →WHAT'SIN THE WAY?
The problem you see isn't always the problem you have.
Wayne doesn't arrive with a predetermined answer. He studies the organization, the people, the customer and the process — finds what's actually creating the gap between where you are and where you want to be — and helps leadership decide what needs to change and how.
Work With WayneThinking is one thing. Putting it to work is another.
CUENTO
Strategy through execution. Marketing through experience.
CUENTO helps sports organizations and enterprise brands turn strategy into work people actually experience.
Learn about working with CUENTO (opens the CUENTO site in a new tab)
Sports
Fan experience and brand work inside sports organizations.
Enterprise
Lessons From Sports — stadium-tested experience thinking for non-sports brands.
Experience
Design and strategy for the moments a brand is actually judged on.
How can Wayne help you?
Explore The Thinking
Wayne's perspective on consumer behavior, marketing, sports, media and leadership.
Work With Wayne
Advisory and consulting for an executive or organization with a real problem to work through.
Speaking & Media
Keynotes, podcasts, panels and interviews.
Explore CUENTO
Broader team and execution capability for larger organizational engagements.
(opens the CUENTO site in a new tab)