From Broker to Building a Culture-First Company | Jamie Reid

Show Notes

In this episode of The Lessons from Sports Podcast, Wayne Partello, CEO of CUENTO Marketing sits down with longtime friend and CEO and co-founder of C3 Insurance, Jamie Reid. What started as a chance connection in San Diego eventually grew into a powerful partnership and a front-row seat to building one of the most culture-driven companies in the insurance industry. Jamie shares the unlikely path that led him from safety management and early struggles as an insurance broker to co-founding C3 and scaling it into a fast-growing firm with more than 150 team members. Along the way, he and Wayne discuss entrepreneurship, leadership, and why culture is the real engine behind long-term growth.