Why Great Experiences Win

This episode of Ride With Me is a walk through downtown Detroit built around one idea: great experiences win when people participate instead of just observe. I look at how sports teams and brands are creating more valuable, memorable experiences through participatory activations, from the Royals' inflatable hot dog promotion and the Savannah Bananas, to USC's beer sword and the US Open's wildly successful collectible cocktail. The best ideas give fans something to do, share, collect and remember. The lesson extends past sports. Brands can't rely on just putting a message in front of people anymore. They need to create experiences people actively want to be part of. Plus, a little Detroit, life on the road, and an ongoing experiment in building a more consistent content engine. #RideWithMe #SportsBusiness #Marketing #FanExperience #ExperientialMarketing #Detroit