
Observation
Spring training content lessons: produce once, distribute many.
Opening weekend of Major League Baseball (MLB) is a great time to reflect on some of our big takeaways from Spring Training.
Observation
And just like that… we’re onto baseball ⚾️
Here’s something most people don’t realize:
almost an entire year of content for a baseball team is captured in about one week.
The lesson from sports?
With the right plan and a focused content collection window, your business can get a full year ahead on content.
We’ve applied this exact approach with B2B brands - driving more reach, stronger engagement, and real lead growth by being intentional upfront instead of reactive all year long.
Sports are full of lessons most businesses overlook.
CUENTO Marketing (opens the CUENTO site in a new tab) helps teams translate those lessons into growth.
If you’re tired of scrambling for content… we can show you the way forward.
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.

Observation
Opening weekend of Major League Baseball (MLB) is a great time to reflect on some of our big takeaways from Spring Training.

Observation
Unpopular opinion: Sebastian Maniscalco isn't responsible for protecting hundreds of other comedians' income.
Observation
Attention and access are two different currencies.
Observation
Dave Portnoy and Barstool Sports are reportedly out at Fox’s Big Noon Kickoff.