Observation
Scottish fans' Dancing Queen at Fenway: the best entertainment teams recognize a moment and…
Scottish soccer fans invaded Boston this weekend and created one of the best crowd moments you’ll see all year.
Observation
Baseball didn’t need to become something different.
It just needed to get a little louder. 🔊⚾️
Faster games. More personality. More energy in the stands. More emotion on the field. And yes, more volume in the ballpark.
The best fan experiences know when to manufacture energy and when to amplify the energy that’s already there.
Baseball is finding that balance right now.
And I LOVE it.
#MLB #Baseball #FanExperience #SportsBusiness #GamePresentation
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
Scottish soccer fans invaded Boston this weekend and created one of the best crowd moments you’ll see all year.
Observation
I love everything about this and here are a few of the reasons why.

Observation
Generating excitement is exhilarating but amplifying genuine excitement should always be the goal.
Observation
We've talked before about sports teams getting creative with custom concession cups.