Observation
Chili's might be doing some of the best marketing in America right now.
Chili's might be doing some of the best marketing in America right now.
Observation

Do you know what your CUENTO is? Do you know what your company’s CUENTO is?
As we head into the end of the year and a holiday break, this is a great time to make sure you know where you are trying to go. Without a destination plugged into the GPS how will you know which turns to make.
If you are a leader or owner of a company, it’s also important that you do this same exercise for your business. Knowing where you are trying to take your business is half the battle. Sharing the destination with your team in a simple clear way will make a huge difference on whether you get there.
#WhatsYourCUENTO
#goals
#leadership
#businessstrategy
#planning
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
Chili's might be doing some of the best marketing in America right now.
Observation
Redefining a brand is one of the most rewarding parts of my job.
Observation
A logo is not a brand. I’ll say it again… A LOGO IS NOT A BRAND. And neither is a uniform or a campaign slogan.
Observation
How you behave will determine what you are known for. So you better know who you want to be. 🧠