Jamie Reid was the fat kid who had to run the mile.

Jamie Reid was the fat kid who had to run the mile.

He had a time to hit.

And he knew if he didn’t hit it he was going to fail.

So he did something most kids wouldn’t think to do. He had a conversation with his future self.

What does that version of me need right now to succeed?

He ran the mile. He hit the time.

And he never forgot what that conversation taught him.

Now Jamie runs C3 Risk & Insurance Services. And he still uses that same framework.

When things get hard in business he goes back to that question.

What does the future version of this company need me to do right now?

That’s not a sports story.

That’s a leadership philosophy built on a middle school track.

Jamie was our first partner at CUENTO Marketing (opens the CUENTO site in a new tab). There’s a reason for that.

People who think like this are the ones worth building with. 🙏

Full conversation is in the comments. Worth your time.