Observation
Why do MLB teams, and players, want ballparks to keep getting louder?
Why do MLB teams, and players, want ballparks to keep getting louder?
Observation
Lookin’ up and seeing Matt Coy from CUENTO Marketing quoted in Sports Business Journal yesterday is amazing. 🙌
Lookin’ up and seeing Matt Coy from CUENTO Marketing (opens the CUENTO site in a new tab) quoted in Sports Business Journal yesterday is amazing. 🙌
Even more amazing? The topic: The evolution of the fan experience.
This isn’t just video boards and sound systems. It’s everything a fan experiences from the moment they decide to engage with your brand:
-Welcome emails that excite ✉️
-Sights, sounds, and smells that delight 😊
-Friendly and knowledgeable staff 🙋♂️
-Food and beverage variety 🍽️
…and then we get to the entertainment. 🎆
Fan experience is holistic, intentional, and drives lasting loyalty.
Who do you think is doing it really well today?
#FanExperience #SportsBusiness #CX #CustomerJourney #LiveEvents #Entertainment #BrandExperience #CUENTO #Leadership #Innovation #SportsMarketing
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
Why do MLB teams, and players, want ballparks to keep getting louder?
Observation
This weekend I experienced elite youth sports through a completely different lens.
Observation
“Retail is dead.”
Observation
Today’s Big Screen Breakdown: