One year of CUENTO: decide what your brand aspires to be and go after it unapologetically,…

A year ago today we took a giant leap to create the company that we had envisioned for years and left our full time jobs in Major League Baseball.

When Katie & I consult partners on branding, we talk about determining what they aspire their brand to be. When that destination is decided, they need to go after that goal unapologetically. Katie and I did this while we were at the Padres and then we applied that experience to do it again to create CUENTO Marketing (opens the CUENTO site in a new tab). We knew what we wanted to create and more importantly we knew what didn’t want to create.

A year later I couldn’t be happier with the decision to bet on us. I am so appreciative of the many partners that have trusted us to help guide them towards telling the best stories for their businesses. I am beyond excited for our team that has grown over the last year and is growing again right now. To have others believe in your vision and in you as a leader is a feeling I do not take for granted.

This is all possible because we chose a destination for us and our happiness. This moment of happiness didn’t happen today or even a year ago today. It started years ago with a vision of what I wanted today to be like.

I share all of this because I know someone else needs to read this today and plot their destination on their map. I would love to hear where you plan on going too!

#WhatsYourCUENTO

#marketing #brand #entrepreneur #happiness #LifeAfterSports