Remember playing telephone when you were a kid?

Remember playing telephone when you were a kid?

The message always gets twisted as it moves along the chain of people. Today JJ Watt broke that chain. It wasn't the first time and it will not be the last time we see a star athlete directly connect with their fans to convey important messages.

The more links in the chain between source and audience allows greater opportunities for flaws in the story. Because star athletes have access to larger audiences than most other outlets, we will continue to see them eliminate the middle of that game of telephone and tell their own STORY.

There are two key lessons to take from this for all businesses.

1. Grow organic audience by consistently providing value

2. Tell your own STORY as much as possible

#marketing #NFL #JJWATT #SocialMedia #WhatsYourCUENTO #tellyourstory #Brand #LessonsFromSports #CuentoMarketing #SportsMarketing