Article
Before You Say “I Do” to a Sponsorship, Ask This Question
Brands spend enormous energy negotiating sponsorship rights. Too often, they haven't answered the more important question: What will it take to make those rights actually perform?
Observation
Sponsorship work only begins when you sign the deal; it's on the brand to use the…
In our quest to reestablish Ballast Point Brewing Company as a locally owned and operated independent brewer again, we have partnered with several local brands to show our support of San Diego. From the San Diego Padres to San Diego Magazine and one that we are very proud of with Local Media San Diego & 91X.
In our quest to reestablish Ballast Point Brewing Company as a locally owned and operated independent brewer again, we have partnered with several local brands to show our support of San Diego. From the San Diego Padres to San Diego Magazine and one that we are very proud of with Local Media San Diego & 91X.
As the sponshorship industry has evolved it is more important than ever to realize that the work is only beginning when you sign the deal. It is on the brand to utilize that sponsorship to best tell your STORY. We have been very fortunate to work with great partners to help us do just that.
I love that at this year’s BEERX event we were a partner in name, activation and in storytelling. Here’s a recap that CUENTO Marketing (opens the CUENTO site in a new tab) did for Ballast Point to showcase the day and our sponsorship.
#WhatsYourCUENTO
#marketing #brand #sponsorship SponsorUnited #branding #Production
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The question you should ask before saying “I do” to your next sponsorship partnership
The question you should ask before saying “I do” to your next sponsorship partnership:
Observation
Such a great weekend with Ballast Point Brewing Company and their
Such a great weekend with Ballast Point Brewing Company and their #FreeBeerForJoe activation to celebrate the first no-hitter in San Diego Padres history. A fun idea is only as good as the team that executes it and this idea had a lot of hands needed to bring it to life. Thanks to the team at Ballast Point, Padres, Bally Sports West, SoCal & San Diego, Audacy, Inc. San Diego, Bay Bird Inc., and our team CUENTO Marketing.
Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.