Observation
The National Football League (NFL) isn't just taking a game to Australia.
The National Football League (NFL) isn't just taking a game to Australia.
Observation
Stephen Bunting — “The Bullet” — might have the most electric walk-on in sports right now.
At the PDC World Darts Championship, he walks out to “Titanium”…
And the arena explodes.
But this isn’t about a song.
It’s about design.
That moment is engineered:
• Crowd choreography
• Lighting and production
• Audio timing
• Athlete identity
• Fan participation
The crowd isn’t watching.
They’re performing.
That’s the shift.
When fans become part of the show, sport becomes entertainment.
And entertainment scales.
This is why darts is growing globally.
It’s not just competition.
It’s experience architecture.
Moments like this aren’t accidental.
They’re built.
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
The National Football League (NFL) isn't just taking a game to Australia.
Observation
Is the cart leading the horse… 𝘰𝘳 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘸𝘢𝘺 𝘢𝘳𝘰𝘶𝘯𝘥?

Observation
The Toronto Blue Jays are heading to the World Series—and I’m excited for a reason you may not guess. ⚾🇨🇦
1 / 6Observation
Baseball is a beautiful game, but an even more beautiful family. ⚾❤️