Observation
Chili's might be doing some of the best marketing in America right now.
Chili's might be doing some of the best marketing in America right now.
Observation
The Pro Bowl was always the easiest example of using brand essence as a filter to spot…
I love that the NFL is replacing the Pro Bowl with a skills competition and a flag football game, but selfishly I’m a little sad too.
I love that the NFL is replacing the Pro Bowl with a skills competition and a flag football game, but selfishly I’m a little sad too.
When I worked in the NFL, the brand team would focus on the making sure everything lived up to the brand essence of the NFL, but there was always this really bad example sitting on the calendars, the Pro Bowl. I am surprised with how long it has taken for this plan to take shape, but I’m excited for what’s ahead especially the flag game, because so many kids are playing flag football.
My selfish sadness is only because the Pro Bowl has always been the easiest example to explain how to use your brand essence as a filter and realize that something is not aligned. It was so obvious that everyone understood the lesson after that example.
Congrats to the National Football League (NFL) for fixing this and I guess it’s time for some new examples.
#WhatsYourCUENTO
#NFL #Probowl #examples #Brand #BrandEssence
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