Observation
Leaving the team showed him how little brand messaging breaks through to fans' feeds;…
One of the greatest gifts I’ve been given since quitting working for professional sports teams is… perspective!
Observation
Unbranded tables at Super Bowl radio row waste impressions; every touchpoint is a brand…
It’s interesting to see how some outlets on “radio row” at the Super Bowl have evolved over the years and how many are still the same.
It’s interesting to see how some outlets on “radio row” at the Super Bowl have evolved over the years and how many are still the same.
I love radio, but I wish a non-branded six foot table with messy cables wasn’t the answer in 2023. Every touchpoint is a brand impression, make them all count.
#WhatsYourCUENTO
#LessonsFromSports #brand #impressions #entertainment #sportsmarketing #Radio #SuperBowl
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They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.