Observation
Chili's might be doing some of the best marketing in America right now.
Chili's might be doing some of the best marketing in America right now.
Observation
Us in August 2019 to Jamie & Gabe:
“What do you want to be known for in 5 years?”
Their answer:
“The best place to work!”
It’s easy to set a destination for your brand, but it takes real work to get there. I’m incredibly proud of C3 Risk & Insurance Services for their consistent commitment to their brand and the effort it takes to tell that story.
I’m also proud that our little experiment—to see if the “Lessons from Sports” could translate to an established and traditional industry like insurance—worked so well.
Huge kudos to Katie and our creative team for their incredible work bringing this story to life and for the behind-the-scenes effort that helped make these recognitions a reality for our partners. 💪
#WhatsYourCUENTO
#BrandLeadership #LessonsFromSports #C3RiskAndInsurance #Teamwork #CreativeStorytelling #CommitmentToExcellence
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
Chili's might be doing some of the best marketing in America right now.
Observation
Redefining a brand is one of the most rewarding parts of my job.
Observation
A logo is not a brand. I’ll say it again… A LOGO IS NOT A BRAND. And neither is a uniform or a campaign slogan.
Observation
How you behave will determine what you are known for. So you better know who you want to be. 🧠