Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.
Observation
There Is No Such Thing as "The Fan"
There is no such thing as "the fan."
We use the term constantly in sports.
The fan experience. What does the fan want? How do we engage the fan?
But who exactly are we talking about?
A student? A family? A lifelong season-ticket holder? A premium customer? Someone attending their first game?
They may be watching the same game, but they aren't necessarily buying the same product.
That's one of the trends that stood out to me looking at fan-experience changes across 47 college football programs.
Schools are increasingly designing different experiences for different audiences.
That's how consumer businesses operate.
They segment.
Sports needs to think about game day the same way.
One stadium. Multiple customers. Multiple experiences.
More from my breakdown of where the live sports experience is heading:
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You can spend hundreds of millions of dollars improving a stadium and still miss what matters most to fans.
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Before fireworks, fix friction.
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I Ranked the Best Stadium Cups
Custom stadium cups have officially reached trend status.