Observation
A year ago, we were staring down the barrel of losing our top client, and I was terrified. 🫣
A year ago, we were staring down the barrel of losing our top client, and I was terrified. 🫣
Observation
A very honest moment: one of the biggest challenges at CUENTO Marketing is telling our own story.
A very honest moment: one of the biggest challenges at CUENTO Marketing (opens the CUENTO site in a new tab) is telling our own story.
Things I hear from friends, colleagues, and prospects:
• “So you only work with sports brands?”
• “How do you and Katie have enough time for all of these clients?”
• “What if I’m not working with Wayne or Katie?”
• “So you’re an agency?”
• “We’re not big enough to work with CUENTO.”
And the list goes on… 🤯
We need to be better at sharing the amazing team we’ve built—how they operate as an extension of our partners’ marketing teams, delivering strategic, creative, and revenue-driving results inside and outside of the sports industry.
It starts today with our first of many new case studies, featuring our partnership with BDA, LLC and the incredible work of Maddie Augustine, Kanani Beebe, Mackenzie Maher, Kevin Dodge and Walter Fontanilla.
This is a perfect example of how our team can drive top-tier work, elevate client assets, and deliver clear differentiation.
Check it out here > https://lnkd.in/guA65Vpw
#CUENTO #CaseStudy #MarketingStrategy #BrandStory #ClientSuccess #Teamwork #ExperientialMarketing #WhatsYourCUENTO
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
A year ago, we were staring down the barrel of losing our top client, and I was terrified. 🫣
Observation
We've talked before about sports teams getting creative with custom concession cups.
Observation
Custom stadium cups have officially reached trend status.

Article
What 47 college football programs tell us about the future of the live sports experience