After celebrating 6 years of CUENTO, my number one lesson for entrepreneurs is simple: Keep…

After celebrating 6 years of CUENTO (opens the CUENTO site in a new tab), my number one lesson for entrepreneurs is simple: Keep going.

There were moments when I felt nervous, pulled back on the new business development gas, or just plain got tired. 😴

There were days when cash was leaving faster than it was coming in. 💸

There were months when clients didn’t want to pay for work we had already delivered and paid our team to execute. 😡

But through it all, we stayed true—to each other and to the vision of what we were building. We took our own medicine: unapologetically driving toward our brand goals. 🙌

Looking back, those cloudy days and months make me proud of where we’ve been and even more confident in what we are creating.