Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.
Observation
Before You Lower Your Price, Add to the Experience
Providing more value doesn’t always mean lowering the price.
Providing more value doesn’t always mean lowering the price.
MLB teams have spent the last decade finding better ways to make the game worth attending: bobbleheads, fireworks, drone shows, better food, DJ sets, pregame happy hours and more.
Instead of immediately discounting the ticket, they’re adding reasons to want the ticket.
There’s a lesson here for every business.
Before you lower your price, ask what you can add to the experience.
Discounting can create a transaction. Creating more value can build demand.
Experienced By Wayne: The Newsletter
What Wayne's noticing, and what he thinks it means.
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
