Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.
Observation
Chili's golf clubhouse: the difference between marketing at an audience and being part of…
Chili's just opened its first location on a golf course, and this is one of the smarter activations I've seen in a while.
Chili's just opened its first location on a golf course, and this is one of the smarter activations I've seen in a while.
Golf courses have a captive audience for four, five, six hours at a time, and the food and beverage experience at that level is usually forgettable at best.
Chili's didn't sponsor a hole or slap a logo on a scorecard. They built an actual branded clubhouse experience people can walk into.
That's the difference between marketing at an audience and actually being part of their day.
#Marketing #BrandStrategy #ExperientialMarketing #FoodAndBeverage
Experienced By Wayne: The Newsletter
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