Observation
The Boring Stadium Cup
NFL teams are turning concession containers into collectibles.
Observation
Concessions Are Content
Food and beverage aren't just revenue. They're content.
Food, beverage, packaging and novelty concession items can become part of the entertainment product and generate organic social distribution.
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Observation
Evolve or Dissolve
Unpopular opinion: Sebastian Maniscalco isn't responsible for protecting hundreds of other comedians' income.
Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.
Observation
There Is No Such Thing as "The Fan"
There is no such thing as "the fan."