Creating an unforgettable fan experience doesn’t happen by accident—or magic.

Creating an unforgettable fan experience doesn’t happen by accident—or magic.

It takes effort, experience, and energy.

That’s why we built the EXPERIENCE Division at CUENTO Marketing (opens the CUENTO site in a new tab) and brought in Matt Coy to lead the charge.

So… what do we actually do?

Phase 1: What’s Happening?

We assess the current state of your fan experience—attending games, reviewing show flow, evaluating how your production crew and in-venue elements connect (or don’t). We capture what the fan sees and what they feel.

Phase 2: Why Is It Happening?

We go behind the scenes to diagnose the real drivers. We dig into org charts, communication systems, run-of-show planning, staffing gaps, and overall strategy alignment. This is where we uncover the blockers to success.

Phase 3: Align to Actionable Goals

We turn insights into impact—creating a clear roadmap that aligns entertainment with business objectives. Whether it’s elevating energy, driving ticket sales, or increasing sponsor value, we make sure every moment supports your goals.

This proven process has already helped teams level up across the board.

If your team needs fresh eyes, a strategic reset, or a jolt of creative energy…

Let’s talk.

Also shout out to Ayron Sequeira who has joined us on this latest project.

#FanExperience #SportsMarketing #GamePresentation #LiveEvents #EntertainmentStrategy #WhatsYourCUENTO