Article
Why is Marketing Failing?
The silent killer of marketing is staring us all in the face.
Observation
๐๐ด๐ฒ๐ป๐ฐ๐ = helps the marketing team.
๐๐ผ๐ป๐๐๐น๐๐ฎ๐ป๐ฐ๐ = impacts the entire organization.
After sharing our recent BDA case study, I was blown away by the comments from their CEO, DVP of Marketing, and Marketing Director. Hearing leadership talk about the impact of our work hit me hardโbecause this is exactly why we built CUENTO Marketing (opens the CUENTO site in a new tab).
When we launched, most people told us:
โJust focus on sports.โ
โBuild a traditional agency.โ
โStay in your lane.โ
๐ช๐ฒ ๐ฑ๐ถ๐ฑ๐ปโ๐ ๐น๐ถ๐๐๐ฒ๐ป.
We believed our ๐๐ฒ๐๐๐ผ๐ป๐ ๐ณ๐ฟ๐ผ๐บ ๐ฆ๐ฝ๐ผ๐ฟ๐๐ could help any brand tell better stories, build stronger alignment, and grow from the inside out. And we believed that real brand transformation doesnโt happen in the marketing department aloneโit requires buy-in from leadership, operations, sales, product, and everyone in between.
Thatโs what it means to be a consultancy.
Thatโs why weโve never called ourselves an agency.
And thatโs why partnerships like BDA mean so much to us.
A huge thank you to Jay Deutsch, Anouk Pape, and Susan Wolfe for the trust and collaboration. Your support means more than you know.
#WhatsYourCUENTO #Consulting #BrandStrategy #Leadership #BusinessGrowth #MarketingConsulting #Storytelling #BDA
Experienced By Wayne: The Newsletter
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Article
The silent killer of marketing is staring us all in the face.
Article
Thereโs a silent killer destroying marketing performance inside organizations.
Observation
If this looks familiarโฆ

Observation
Itโs been a long month.