Sometimes the Best Fan Experience Upgrade Is Removing a Barrier

Not every fan experience improvement needs to be big, flashy or expensive.

Sometimes it's just giving people an option.

The Jacksonville Jaguars introduced a Fan First Favorites menu at EverBank Stadium this season.

Hot dogs. Nachos. Popcorn. Candy. Pretzels.

$4.99 each.

I think there's a bigger fan experience lesson here.

Not every fan is going to choose the lower-priced option.

Some will want the premium food. Bigger portions. Specialty cocktails. Unique items they can only get at the stadium.

That's great.

You don't need to make everything inexpensive.

You don't even need the value menu at every concession stand.

But making affordable options available and actually marketing them sends a message to your community:

There's a way for you to be here too.

For one fan, saving a few dollars on concessions might mean nothing.

For a family buying four tickets, paying for parking and feeding everyone inside the stadium, it could matter a lot.

And sometimes just knowing the option exists changes how people perceive your brand.

It signals that you're thinking about more than extracting the maximum amount of revenue from every person who walks through the gates.

You're thinking about accessibility.

You're thinking about hospitality.

You're thinking about the entire fan experience.

Sometimes improving the fan experience isn't about adding more.

It's about removing a barrier.