Observation
The Washington Commanders just figured out how to turn sushi into marketing.
The Washington Commanders just figured out how to turn sushi into marketing.
Observation
PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.
PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.
First it was ice cream in a batting helmet. Then nachos in a batting helmet. Now nachos out of a baseball glove.
Same stadium. Same core product. A new vessel every time.
That's the kind of innovation I love to see. Not because a glove of nachos is groundbreaking, but because it's cheap, it's fun, and it gives people a reason to post about concessions they'd otherwise ignore.
You don't always need a new product to create buzz. Sometimes you just need a new container for the one you already have.
#DodgerStadium #Dodgers #Nachos #BallparkFood #MLB #FanExperience #SportsBusiness
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Keep exploring Fan Experience →Observation
PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.
PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.
Observation
USC has a beer sword.
USC has a beer sword.
Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.