Observation
PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.
PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.
Observation
PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.
PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.
In 2016 it brought in $2.9M. Sportico now has it near $17M this year.
Same drink, same tournament. The growth came from turning a cocktail into something people wait in line for and post about.
That's the power of a signature item. It's not just concessions revenue, it's marketing that pays for itself.
#SportsBusiness #FanExperience #USOpen #Concessions
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Keep exploring Fan Experience →Observation
The Washington Commanders just figured out how to turn sushi into marketing.
The Washington Commanders just figured out how to turn sushi into marketing.
Observation
USC has a beer sword.
USC has a beer sword.
Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.