Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.
Observation
Soccer Is Catching Baseball and Basketball in America
Soccer isn’t just growing in America. It’s starting to reshape the hierarchy of American sports.
Soccer isn’t just growing in America. It’s starting to reshape the hierarchy of American sports.
Gallup data shows soccer has grown from just 2% of Americans naming it their favorite sport to watch in 2001 to 9% today, nearly even with baseball at 10% and basketball at 11%.
But the bigger story is generational. Younger Americans are spreading their attention across more sports, leagues and athletes than previous generations, and soccer is one of the biggest beneficiaries.
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