
Observation
Evolve or Dissolve
Unpopular opinion: Sebastian Maniscalco isn't responsible for protecting hundreds of other comedians' income.
Observation
One thing we’re realizing as CUENTO Marketing grows: We don’t do a good enough job celebrating the work that goes into wins.
One thing we’re realizing as CUENTO Marketing (opens the CUENTO site in a new tab) grows: We don’t do a good enough job celebrating the work that goes into wins.
Last week was a great reminder.
Fans saw the lights.
The pyro.
The content.
The moments.
What they didn’t see was everything that came before it.
Months of planning.
Creative alignment.
Content collection.
Production meetings.
Then finally…
Showtime.
And even then, the work isn’t done.
Review.
Refine.
Improve.
That’s what I love about this business.
The magic isn’t in the event.
The magic is in all the work nobody sees.
Congrats to our partners at the Athletics on an incredible week.
And shoutout to the CUENTO team. It’s fun watching our partners shine, knowing how much work went into making it happen. 👏
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.

Observation
Unpopular opinion: Sebastian Maniscalco isn't responsible for protecting hundreds of other comedians' income.
Observation
We've talked before about sports teams getting creative with custom concession cups.

Observation
There is no such thing as "the fan."

Observation
You can spend hundreds of millions of dollars improving a stadium and still miss what matters most to fans.