Observation
Don't trust outsiders' takes on people; sources have agendas and the strongest are often…
Here’s one of my favorite lessons from sports summed up in one picture, and it’s not what you’re thinking…
Observation
Transitioning from working for a team to consulting with teams has given me a whole new…
Transitioning from working for a team to consulting with teams has given me a whole new perspective.
Transitioning from working for a team to consulting with teams has given me a whole new perspective.
When you’re deep in the day-to-day grind, your mindset can be completely dictated by media coverage and public sentiment:
When the team is winning
Everyone wants to celebrate you. Feels amazing.
When the team is losing
Everyone wants to critique you. Feels awful.
Add in media and fan content that’s driven and rewarded by amplifying public sentiment—and suddenly, you’re in an emotional avalanche of highs and lows.
Here’s my best advice for team marketers and brand leaders:
✅ Set a clear brand goal
✅ Drive toward it unapologetically
✅ Listen to feedback—but don’t chase it
✅ Use outside commentary only to identify true opportunities for improvement
✅ Don’t let the noise steer your ship
Consistency builds trust. Direction creates momentum.
#LessonsFromSports #SportsMarketing #BrandStrategy #WhatsYourCUENTO #Leadership #FanExperience #MarketingMindset
Experienced By Wayne: The Newsletter
What Wayne's noticing, and what he thinks it means.
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Related to this idea
Keep exploring Marketing →Observation
A lesson I wished I learned earlier in my career. 🤔
A lesson I wished I learned earlier in my career. 🤔
Observation
Listening is important, but what you hear should not be the only guiding principle for your…
Listening is important, but what you hear should not be the only guiding principle for your business.
Article
Lessons from a National Champion
Lessons from a National Champion