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WAYNE PARTELLO

Observation

When inspiration dries up, get out of the office and observe design in the real world.

We've all been there, looking at the same logos and colors for many years, and the next spark of inspiration just isn't there...

A man in a floral shirt covers his face with both hands above text reading "I can't do this anymore!", over an aerial photo of a baseball stadium.

We've all been there, looking at the same logos and colors for many years, and the next spark of inspiration just isn't there...

Here's a fun idea:

Get out of the office!

Grab a teammate or the whole team and venture out into the world. Take a walk in a city and observe all the amazing design that is currently taking place in the world.

If you work for a brand with physical locations, visit them. Step away from your screen and immerse yourself in the real world for a day.

I promise that just a few hours spent with the purpose of finding inspiration can change your mindset and provide you with the spark you are looking for.

#WhatsYourCUENTO

#creative #inspiration #consulting

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