Observation
I see a lot of in-game entertainment ideas.
I see a lot of in-game entertainment ideas.
Observation
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the big screen.
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the big screen.
I can't tell you how many people sent me this video.
There are very few ideas I'm actually jealous I didn't come up with. This is one of them.
Repeat after me: participation over observation.
Fans don't want to just watch anymore. They want to be part of the action.
#FanEngagement #SportsMarketing #MLB #GameDayExperience #SportsBusiness
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
I see a lot of in-game entertainment ideas.
Article
How social media fundamentally changed what consumers expect from experiences.
Observation
In this episode of Ride With Me, I break down:
Observation
The Tartan Army completely changed the way I look at the World Cup.