Observation
They Made Buying Beer Part of the Entertainment
We've talked before about sports teams getting creative with custom concession cups.
Observation
Find your beach, even if it’s at the bottom of a ski mountain.
Find your beach, even if it’s at the bottom of a ski mountain.
Have you ever had a campaign connect with you before?
I don’t like the cold and I don’t like to ski, but my family enjoys it, so here we are in Vail, Colorado. As I sat down to order my first mountain beer, I instinctually ordered a Corona.
Why???
Because I would rather be on a beach and this beer reminds me that I can be on a beach in mind no matter where I am. I don’t know who created that campaign all of those years ago, but I want them to know it is still working!
Rene Ramos, do you know who coined the phrase “find your beach”? 👏
#WhatsYourCUENTO
#Beer #Marketing #beverageindustry Constellation Brands #Corona
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