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WAYNE PARTELLO

Observation

Leading creatives means accepting failure and vulnerability, trusting the team, and…

I love being surprised by our team going above and beyond to bring a brand story to life.

Gold spiked crown prop beside Kings & Convicts K&C IPA beer cans and red snakeskin fabric.

I love being surprised by our team going above and beyond to bring a brand story to life.

Creating a world where creatives can be creative is always at the top of my priorities. It’s not as easy as saying, go be creative… haha! You have to be ok with failure, understand that creativity opens up vulnerability and so much more. As a leader of creatives you also have to trust your team and learn the difference between wrong for the brand and wrong for your personal tastes.

Kudos to Brennan Scott for always creating, learning and improving. You push us all to keep creating!

#WhatsYourCUENTO

#brand #creative #creativity #leader #learning #team #kudos #love #beer

Gold-painted 3D-printed spiked crown prop on a workbench.
Bronze-painted 3D-printed spiked crown prop on a workbench.
Unpainted gray 3D-printed spiked crown prop sitting on a 3D printer bed.
3D printer mid-print, building the spiked crown shape layer by layer.
3D printer printing the crown's circular base ring.

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