Observation
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the…
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the big screen.
Observation
Clip from yesterday’s Ride With Me while walking to work.
The future of sports and venue marketing is simple:
Create experiences people WANT to share.
Because once fans start posting…
The algorithm starts working for you.
Friends see it.
Interest spreads.
Awareness grows.
And suddenly your event becomes something people feel like they’re missing.
That’s the new funnel.
The more shareable the experience…
The more discoverable the brand.
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the big screen.
Observation
I see a lot of in-game entertainment ideas.
Article
How social media fundamentally changed what consumers expect from experiences.
Observation
In this episode of Ride With Me, I break down: