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WAYNE PARTELLO

Observation

I didn’t even know Bruno Mars was on tour this summer.

I didn’t even know Bruno Mars was on tour this summer.

Now my algorithm has me considering buying tickets 😂

And honestly… there’s a lesson in that.

The clips that kept hitting my feed weren’t complicated.

Good music.

Great crowd shots.

People having the time of their lives.

That’s it.

But the strategy is smart.

Fans don’t just want to watch the experience anymore. They want to feel part of it.

And those moments become marketing.

I broke this down during a “walk to work” version of Ride With Me from Detroit this week.

Full episode is up on YouTube.

Check it out: https://lnkd.in/gJiq97kd

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