Observation
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the…
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the big screen.
Observation
I didn’t even know Bruno Mars was on tour this summer.
Now my algorithm has me considering buying tickets 😂
And honestly… there’s a lesson in that.
The clips that kept hitting my feed weren’t complicated.
Good music.
Great crowd shots.
People having the time of their lives.
That’s it.
But the strategy is smart.
Fans don’t just want to watch the experience anymore. They want to feel part of it.
And those moments become marketing.
I broke this down during a “walk to work” version of Ride With Me from Detroit this week.
Full episode is up on YouTube.
Check it out: https://lnkd.in/gJiq97kd
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
BIG SCREEN BREAKDOWN: The Kansas City Royals ran an inflatable hot dog and bun race on the big screen.
Observation
I see a lot of in-game entertainment ideas.
Article
How social media fundamentally changed what consumers expect from experiences.
Observation
In this episode of Ride With Me, I break down: