Skip to content
WAYNE PARTELLO

Observation

'No' isn't easy, but it can be the best choice.

Custom graphic of Wayne Partello pointing at a large comic-style "NO!" callout, captioned "A powerful word that can save you a lot of pain and frustration."

'No' isn't easy, but it can be the best choice.

I sensed the business needed help, but my gut hesitated about the deal.

Yet, my desire to help prevailed, and we moved forward. We fought hard, but ultimately, my gut was correct. Nobody did anything wrong, it just wasn’t a fit.

In business, it's crucial to identify your target customer and, just as importantly, who is not.

#WhatsYourCUENTO

#Entrepreneurs #BusinessAdvice #startup #Failure #No

Experienced By Wayne: The Newsletter

What Wayne's noticing, and what he thinks it means.

Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.

By subscribing, you agree to receive Experienced By Wayne by email. Unsubscribe anytime. Privacy · About the newsletter →

Related to this idea

Keep exploring Business →
"The Game Isn't Enough Anymore" article cover graphic — a packed college football student section celebrating, with the headline overlaid.

Article

The Game Isn't Enough

What 47 college football programs tell us about the future of the live sports experience

Observation

PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.

PROMO BREAKDOWN: Dodger Stadium has turned batting helmet nachos into a running bit.

Observation

The Washington Commanders just figured out how to turn sushi into marketing.

The Washington Commanders just figured out how to turn sushi into marketing.

Observation

PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.

PROMO BREAKDOWN: The US Open's Honey Deuce has quietly become a real revenue line.